Kumar GB
January 27, 2026
When Numeros Motors launched its new electric two-wheeler, n-First, the team faced a familiar challenge: how to capture authentic, high-quality customer feedback at the moment of first experience.
Traditional surveys and rating scales tend to produce filtered, rehearsed responses. Numeros wanted something different — immediate, emotional, and unstructured feedback that reflected how riders actually felt.
To achieve this, Numeros Motors replaced post-launch surveys with Voicebox, a voice-first feedback platform that allows customers and dealers to simply speak their thoughts, without forms, scripts, or friction.
Electric vehicle launches are typically evaluated through structured questionnaires, numeric ratings, and delayed follow-ups. While easy to analyze, these methods often fail to capture:
For the n-First launch, Numeros Motors wanted insight that went beyond “satisfied” or “unsatisfied.” They wanted to hear real voices, in real time.
Numeros Motors deployed Voicebox as a replacement for traditional surveys during the n-First rollout.
Instead of filling out forms, customers and dealers were prompted to leave short voice messages describing their experience in their own words. The interaction was simple: speak freely, without prompts or scales.
This approach removed friction and encouraged more natural, expressive responses — closer to a conversation than a questionnaire.
“How do you get honest product feedback? You stop asking for surveys.”
— Karan Gupta, CEO, Voicebox
Within days of deployment, Numeros Motors began receiving rich qualitative feedback that revealed not just what customers thought, but why they felt that way.
Examples of real customer voice input included:
These responses highlighted specific design elements, emotional reactions, and perceived value — insights that are difficult to extract from checkboxes or rating scales.
By shifting from surveys to voice-first feedback, Numeros Motors gained:
Voicebox enabled Numeros Motors to hear exactly how riders experienced the n-First, directly from their own voices.
“Sometimes the best data and most impactful insights come from a genuine conversation.”
— Voicebox Team
This collaboration reflects a broader shift in customer analytics: moving away from friction-heavy surveys and toward natural, voice-based interaction.
For product launches — especially in categories like mobility, where feel, comfort, and trust matter — voice feedback bridges the gap between raw experience and actionable insight.
Voicebox is a voice-led feedback platform that replaces traditional surveys with natural voice interaction. By letting customers speak freely, Voicebox captures deeper sentiment and richer insights that text-based forms miss.
Learn more at vbx.ai.
Numeros Motors, founded in 2020 by Shreyas Shibulal, is a Bengaluru-based electric vehicle OEM designing and manufacturing indigenous, multipurpose electric two-wheelers. The company operates a 16-acre manufacturing facility near Bengaluru with an annual production capacity of 70,000 units.
Numeros has completed India’s largest EV pilot test, covering 13.9 million kilometres, and has filed over 300 intellectual property rights across mobility and utility platforms, with 113 granted.
Numeros. Always Moving.
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