Powering real-time executive insights at the TIA summit

Overview

The India Advantage Summit brings together senior leaders and CxOs to discuss strategy, innovation, and global opportunities. For an audience operating at this level, traditional feedback tools like surveys and forms are poorly suited — they are slow, impersonal, and often disconnected from the energy of the room.

To capture authentic, in-the-moment executive insight, the Summit team selected Voicebox as its audience insights platform.

The Challenge

Post-event surveys and written feedback methods struggle to deliver meaningful value for high-level conferences:

  • Low engagement from senior executives
  • Delayed feedback, often collected after context is lost
  • Shallow responses shaped by form structure
  • Limited ability to act on insights during the event itself

The Summit required a way to capture immediate, high-signal feedback on keynotes and sessions — without interrupting the attendee experience.

The Solution: Voice-First Executive Feedback

Voicebox enabled attendees to share feedback using voice as a natural input, allowing CxOs to speak freely and reflect in real time.

Instead of typing or rating sessions, participants recorded short voice messages capturing their immediate reactions to talks, themes, and the overall conference experience. These voice insights were processed through AI automation, making them actionable almost instantly.

Impact

Using Voicebox at The India Advantage Summit delivered clear advantages:

  • In-the-moment insights captured while sessions were still fresh
  • Richer executive signal through natural speech rather than written forms
  • Immediate actionability via AI-powered analysis and automation
  • Higher attendee value, driven by faster insight-to-action loops

Voicebox transformed audience feedback from a post-event obligation into a live strategic input.

Outcome

The Summit team identified Voicebox as one of the most innovative insights platforms they have used and confirmed plans to continue deploying it across upcoming conferences.

By replacing surveys with voice, The India Advantage Summit elevated how executive feedback is captured, understood, and acted upon — creating a better experience for both organizers and attendees.

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