Case studies

Pilots

Real-world examples of how brands capture authentic customer voice and turn it into immediate insight and action.

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How real customers talk about brands

We've collected hundreds of authentic, unscripted voice messages from world-renowned brands. This is how customers actually talk when no one is guiding the answer.

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Reliability

Pricing

“...Uber feels more dependable. Drivers usually accept the ride quickly, cancellations are less frequent and the app experience is smooth. The tracking is accurate, which helps when I want to plan my time properly...”

0:31

42 words

Reliability

Pricing

Time sensitivity

“...I usually book an Uber when I have a flight to catch because I don’t want last-minute stress. It’s more predictable than other apps, even though the price hurts sometimes...”

0:17

29 words

Safety

Trust

“...At night, Uber feels safer to me. The driver details, tracking, and emergency options give peace of mind, especially when I’m alone...”

0:14

32 words

Reliability

Cost Sensitivty

Frequency

“...I don’t use Uber daily because it’s expensive, but when I really need a ride without drama, it’s my first choice...”

0:12

21 words

Convenience

Time Pressure

Travel

“...Uber works best when I’m running late for meetings. Drivers usually show up quickly and I don’t have to keep calling or explaining...”

0:13

23 words

Travel

User Experience

“...I trust Uber more in new cities because the app experience feels consistent. I know what to expect even if I’ve never been there before...”

0:43

52 words

And hundreds more...